About MenuAmbition
Better Meals, Better Nutrition, Better Budgets… together.
Our menu optimization platform helps foodservice teams reach their best possible menu performance – accounting for meal and menu appeal, nutrition, and cost, holistically.
Our Story
Menu Ambition was developed to fill the market void of modern decision-support systems for helping professional menu designers.
Our team combines over fifty years of exceptional know-how in every aspect of foodservice, including dietitians and operators who have worked in the trenches.
“The team behind MenuAmbition is exceptional. They are truly passionate about making a difference for their customers. “
Meet the Founders
![RICK PEDI](https://menuambition.com/wp-content/uploads/2020/12/unnamed-e1614356144915.jpg)
RICK PEDI
Founder and CEO
- 35 years food industry experience, founder of three food businesses, senior executive (COO & CEO)
- Thought-leader in innovation and process improvement – co-taught Clayton Christensen’s inaugural Executive Innovation Master Class at Harvard Business School (for Unilever Food Brands)
- Consulted to major food companies – – Kraft, McDonald’s, Unilever, Oscar Mayer, Keebler, Hormel, Borden, Mead Johnson, and Daymon Associates
- Introduced revolutionary problem-solving frameworks and decision-making models to the food industry that are now standards in product development and finding growth opportunities
![SHOAIB ABBASI](https://menuambition.com/wp-content/uploads/2021/02/Shoaib_DSC_3322_10-scaled-e1614355191821.jpg)
SHOAIB ABBASI
Founder and Innovation Strategist
- Senior supply chain, logistics, and technology executive – 30+ years software development and solutions implementation across healthcare, manufacturing, financial, and services industries
- Founder/CEO of Strategic Systems International, a global software provider delivering hundreds of millions in client value, from the Fortune 500 to early-stage technology companies
- Founder of The Optimé Group, an advanced analytics software company helping health systems solve persistent workforce deployment challenges
- Co-founder of Optimé Supply Chain, solving complex and intractable healthcare supply-chain problems using analytics, machine learning, and mathematical optimization
Advisory Board
![BARB WAKEEN](https://menuambition.com/wp-content/uploads/2020/12/barb-150x150.png)
BARB WAKEEN
INDUSTRY-LEADING DIETITIAN
![ROD HART](https://menuambition.com/wp-content/uploads/2020/12/rodhart-150x150.png)
ROD HART
SENIOR HEALTHCARE EXPERT
![THEO PAUL](https://menuambition.com/wp-content/uploads/2020/12/theo-150x150.jpg)
THEO PAUL
AWARD-WINNING FOOD PRODUCT DEVELOPER
![DAVE DEWALT](https://menuambition.com/wp-content/uploads/2020/12/dave-150x150.png)
DAVE DEWALT
NATIONALLY RECOGNIZED FOODSERVICE CHANNEL EXPERT
![Cindy Burns](https://menuambition.com/wp-content/uploads/2020/12/cindy-150x150.jpg)
Cindy Burns
CORRECTIONS OPERATIONS EXECUTIVE
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